Responsible for designing compelling digital experiences from conception to delivery in a cross-functional environment. Work closely with the Canadian and US marketing teams to conceptualize, design and maintain marketing material for 15,000+ branches in North America.
Provide various marketing solutions (print, web or concepts) for small to medium sized businesses.
Founded and managed an e-commerce store built on the Shopify platform, selling motivational plaques. UX design was critical to ensure the products were in the fore-front of consumers and call to action was clutter free from content.
Taught 4 semesters educating students about SEO theory and best practices.
Worked both independently and a team environment with copywriters, creative directors, art-buyers, production, account managers and more. Primary focus was to conceptualize and execute innovative marketing strategies across a variety of industries, including: food, auto, finance and more. Campaigns mediums would include digital, web, print, TV, radio, guerrilla marketing and more.
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